Maya Chen  / FOLIOOWL

Bloom Coffee came to me with nothing but a name and a passion for sustainable sourcing. I developed their entire visual identity — logo, color palette, typography, and packaging. The rebrand increased their social media following by 340% in 3 months and helped them secure placement in 12 new retail locations.

Commissioned to illustrate a cover story about AI's impact on creative work. I wanted to capture both the opportunity and the tension — a human hand and a digital hand reaching toward the same canvas. The piece was shared over 8,000 times on social media.

Four years of rigorous training in visual communication, typography, and design thinking. My senior thesis explored the intersection of traditional illustration and motion graphics — a direction that now defines my commercial work.

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